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How to create and optimise your LinkedIn profile?

The LinkedIn profile: a real sales tool

The LinkedIn profile: a sales funnel

As surprising as it is, a parallel between the sales funnel and the LinkedIn profile funnel is possible, since both are aimed at converting.

Spoiler alert: the LinkedIn profile contains information about your educational and professional background.

Each category made available to complete your profile has a specific objective:

1- Profile photo, banner, and title

These three elements at the top of your profile draw attention to you.

Their goal is to create your elevator pitch.

Through these elements, you must show who you are and in which field you exercise your expertise.

This part of the profile is very important because it should make potential prospects want to know about you and your profession.

2- The “info” section:

It allows you to create engagement with users and thus have their consideration.

The objective of the “info’s” section is to share your know-how with the LinkedIn users who read you. How to create a Wikipedia page about yourself it should allow them to learn about your ability to resolve certain issues.

3- The CTA

The CTA or call to action encourages people to take action.

At this point in the tunnel, people know you and know what you are doing.

The objective of CTA is to direct them to the right lever to contact you.

Examples:

  • An incentive to make contact by leaving your e-mail address
  • A link pointing to your site or an article on your blog
  • Accept your connection request
  • ….

Why optimise your LinkedIn profile?

The LinkedIn profile is the first point of contact with a person. You can also think of your profile as a landing page for your prospects.

Optimisation is important to your LinkedIn profile tunnel and has three benefits:

1- It makes it more attractive. A well-optimised LinkedIn profile makes potential prospects want to know more about you and your business every step of the way and get in touch with you.

2- Optimising your profile makes it easier to find you. It is the same principle as a website. When you optimise your website, you do so to make it appear in search results. The principle is the same for LinkedIn, an optimised profile allows your prospects to find you quickly in LinkedIn searches. This is also very useful if you are looking for an opportunity, your profile will appear in recruiter searches.

3- LinkedIn gives the possibility of integrating keywords and of personalizing the URL of your LinkedIn profile. This allows you to get your profile noticed outside of the social network through Google searches. All the articles you post from your LinkedIn profile can be found on the web through the hashtags you added to your profile and the article.

#tips to increase the visibility of your business, professional Wikipedia writers ensure that all employees optimise their LinkedIn profile. This will allow active research for users who want to know more about you or your business.

Create and optimise your LinkedIn profile

Create your LinkedIn profile

This part of the guide is dedicated to people who do not yet have a LinkedIn profile. For others, go directly to the following section: 6 steps to optimise your LinkedIn profile.

Step 1: Go to LinkedIn

Once on the page, click on “Register” at the top right.

Step 2: Start Joining LinkedIn

Enter your e-mail address and create your password.

Step 3: Fill in your identity

Add your first and last name in the dedicated categories.

Step 4: Enter the confirmation code

LinkedIn sends you a confirmation code to verify your email address and that you are the correct profile creator. Enter the code you received.

Step 5: Indicate your location

Don’t panic, LinkedIn only asks you to enter your city and region.

Step 6: Fill in your current post and past posts

The title of the stage speaks for itself 😊

Step 7: Job Search

LinkedIn has a “job offer” category to make it easier for professionals to connect.

If you are not looking for a job, skip this step.

Step 8: Add your email contacts

You can choose whether or not to send a match invitation to contacts from your email address. If you don’t want to do this, you can add it manually in the next step. 🙂

Step 9: Add contacts manually

You can manually add your network and/or send invitations to people’s suggestions.

If you don’t want to do it now, that’s fine. Once your profile is created, you can take the time to add your contacts.

Step 10: Add a photo

If you don’t have a professional photo handy, don’t put anything that could discredit you. If so, click ignore.

Step 11: Create your LinkedIn profile

Once you get to the news page, click on your profile on the left to complete your profile. 

Step 12: Fill in your professional experiences

Before filling in the profile header (which we will see in the optimisation part), scroll down to the bottom of the page and fill in the experience section.

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